Nonprofit Branding & Rebrand Toolkit
Define — or redefine — how your organization looks, sounds, and explains itself, without hiring an agency you can't afford.
What's inside
- ✓Brand discovery & positioning worksheet
- ✓Community & stakeholder brand survey kit (questions + synthesis worksheet)
- ✓Messaging framework (mission, voice, key messages)
- ✓Visual identity brief — what to hand a designer, or do it yourself
- ✓Style guide template (logo usage, color, type, tone)
- ✓Rebrand rollout & communications plan (staff → board → donors)
- ✓Donor & funder rebrand announcement templates
- ✓Canva kit: letterhead, social templates, email signature
- ✓Using AI in your brand work — messaging drafts, prompts, guardrails
Sold separately
Only need one part, or already own a piece? Each of these is available on its own.
See it before you buy
A watermarked sample of the real toolkit.
Format & licensing
Files: Word document, Word document, Word document, Word document, Word document, Word document, Word document, Word document, Word document. Editable, yours to keep and reuse for your organization.
Licensing: for use by the purchasing organization. Not for resale or redistribution.
Also included in: the Library and Complete subscriptions — no extra charge if you're already subscribed.
More in Branding & Identity
Brand Messaging Framework
Get your mission, voice, and key messages onto one page everyone on staff can actually use.
Brand Voice Community Survey Kit
Ground your brand voice in what donors, staff, and the community actually say about you, not just what you assume.
Visual Identity Style Guide Template
One document that keeps your logo, colors, and fonts consistent, even when five different people are making the flyer.